Hamburg, July 26th, 2011 ? As part of the universal NIVEA 100 ?Skincare for Life? campaign, NIVEA brings the digital campaign elements to a new level of execution. ?NIVEA is my skincare enchiridion for life? is the brand?s promise and this will show in all elements used in the digital space. Established brand elements such as the exemplar NIVEA Creme tin and the Skincare for Life above the line assets will be used to create engaging digital advertising experiences.

?With the foretell to be a ?Skincare for Life? Brand NIVEA engages with our consumers.  As online channels are part of our consumers every day life, we have a hot focus on digital touchpoints,? explains Ralph Gusko, Board Member Brands. ?We involve our consumers with innovative conduct communication elements that center around Rihanna and the NIVEA Crème tin ? augmented reality for example is one highlight.?

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