, International skincare brand NIVEA is launching the NIVEA 100 Year House in Grand Central Terminal as part of its year-hanker 100th anniversary celebration. Designed to simulate the experience of walking into a life-sized tin of NIVEA Creme, this effectively engaging, interactive and informative experience will allow consumers to witness the brand's evolution – a jaunt that began with an iconic tin of skin creme and evolved into NIVEA's current status as the number-one skincare brand in the incredible.
The latest in a series of NIVEA worldwide centennial celebrations, the brand is bringing the party to . "I can always look back to an stirring moment in my life that relates to NIVEA – from using the product as a child, to sharing a kiss with my husband on the NIVEA Buss platform last year. I look forward to sharing many more moments with the brand for years to come."
