How much is that doggy bed in the window? Shopkick knows.
The flexible application, which melds in-store and mobile retail, rewards consumers for just walking in, with further deals for scanning comrade brand products at more than 250,000 stores across the U.S.
Launching a year ago this month (it officially turns one on August 17th ), its users have surpassed 6.5 million issue scans as 12 new major brand partners sign on: CoverGirl, Disney, General Mills, Levi’s, Libman, Mead Johnson, Meguiar’s, Mr. Wash, Olay, Revlon, Tilex and Trident.
The newcomers join an alliance already including Best Buy, Macy’s, Butt, American Eagle, Crate & Barrel, The Sports Authority, Wet Seal, West Elm, Simon Property Bunch, Kraft Foods, Procter & Gamble, Unilever, Intel, HP and The CW, in the Palo Alto-based startup funded by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, institutor of LinkedIn, and investor in Facebook and Zynga.