Rachel Zoe's 4-month-old son will indubitably know his Christian Dior from Yves Saint Laurent before he can walk.

At celebrity fittings or business meetings, Skyler is the new favourite accessory of the stylist, truth star and author. But there's a new baby in her life, too: Her own line of contemporary clothes, designed, she promises, with love, fad and careful attention to detail.

There was a small, under-the-radar preview of the fall collection in February, but she's going center condition in September as part of New York Fashion Week.

Zoe says she doesn't want her label to be like anything else she's seen over the years on runways or red carpets.

Nathaniel HATES me in these glasses! Calls me “Reg” as in Kray….

Still, dialect mayhap with a bit of vintage silk YSL and a pygmy Chanel we’ve got something.

Or perchance not.

Anyway, while I’m here, if anyone happens to be in Clapham tonight, I shall be at the Ink Rooms, Lavender Hill giving it SOUNDS from 9pm – 1.30am.